Alyssa Milford Blog

5 Essential Skills for Aspiring Digital Marketers

Alyssa, November 24 2024

We now live in a technology-driven and fast-paced world where digital marketing skills are essential for marketers. Businesses are having to rely more and more on social media platforms to connect with their audiences in a meaningful way. But what does it take to succeed in this field? Here are 5 essential skills for aspiring digital

Cracking the Code: The Balance Between Creativity and Analytics in Digital Marketing

Alyssa, October 23 2024

Effective digital marketing blends creativity and data analysis. Creative elements such as creating engaging content, visuals, and messaging are essential for pushing consumers in the right direction. On the other side, the data behind these creations helps marketers measure success and give important insights to guide informed decision-making....

From Dental Professional to Marketing Professional: My Unique Career Path and How Dental Assisting Skills Transfer to Marketing

Alyssa, October 21 2024

Although my career path has been unconventional, working as a Certified Dental Assistant for over 5 years allowed me to hone essential and transferable skills. After over a year of working as a Certified Dental Assistant, I made the bold decision to go back to school and transition to studying Commerce at the University of Ottawa. Whenever...