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Alyssa, November 24 2024

5 Essential Skills for Aspiring Digital Marketers

We now live in a technology-driven and fast-paced world where digital marketing skills are essential for marketers. Businesses are having to rely more and more on social media platforms to connect with their audiences in a meaningful way. But what does it take to succeed in this field? Here are 5 essential skills for aspiring digital marketers. 

Creativity 

Crafting unique and engaging content is one of the most important elements of digital marketing. Creative content grabs your audiences' attention and connects with them, whether it be eye-catching visuals in a social media post, writing compelling blogs, or producing striking videos. Leave a lasting impression that sticks. As discussed in a previous blog post, a great example of a viral campaign showing creativity is Spotify's "Wrapped" campaign, where at the end of every year, they curate a personalized video for every user summarizing all the music they listened to over the past year.

Analytical Thinking

Digital marketers use analytics and data to tell a compelling story. From website traffic to social media engagement, all data helps marketers evaluate the success of campaigns and inform decision-making. Tools are key in capturing all this data. The article "40+ best digital marketing tools in 2024" by Jessica Lau can be found here https://zapier.com/blog/best-digital-marketing-tools/. It outlines current tools that digital marketers use to measure key metrics. It even lists some tools with free options, such as Unsplash and HubSpot. 

Navigating Digital Tools

Now that you have installed the right tools for digital marketing, it is important to know how to properly use them. These tools will simplify and enhance your work if you know how to use them correctly. In a fast-paced, technology-focused world, staying educated and up to date with the latest tools and technology will help give you the edge over your competitors.


Adaptability 

The digital landscape is constantly evolving. Social media algorithms are changing, new platforms are emerging, and consumer preferences are shifting. Effective digital marketers are able to adapt to changes and learn from their mistakes. Staying informed by watching industry news and updates as well as continuing your education in the field, will help you remain adaptable. Experimenting with new methods and strategies can also help you figure out how the digital landscape is changing before others do.

Communication

Marketing, in general, comes down to how you are communicating with your audience. Sharing a meaningful message with your customers that will resonate with them. Both written and verbal communication skills are vital in accomplishing this. The article "8 Tips for Better Communication Skills" by Mary Sharp Emerson can be found here https://www.forbes.com/sites/harvard-division-of-continuing-education/2023/02/06/8-tips-for-better-communication-skills/. If you feel like you need to sharpen your communication skills, this article outlines tips such as preparing and controlling your tone.

Conclusion

To conclude, digital marketing requires a blend of many diverse skills to be successful. Here are just a few essential skills needed to excel in the field of marketing as an aspiring digital marketer. As an aspiring digital marketer, sharpening these skills will make you a valuable asset and give you a competitive edge in today's job market. 


Connect with me on LinkedIn here www.linkedin.com/in/alyssa-milford-10036b175 and send me a message!

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Alyssa

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